Branding and packaging evolution for Bulldog Natural Skincare. Taking Bulldog from challenger pup to top dog, I worked to soften the rough (‘ruff) edges and reshape the pack hierarchy. Bulldog is now clean, clear and concise. It’s manly but natural, self-assured without being cocky, and straight forward without being blunt. It’s man’s best friend.
Client: Bulldog Natural SkincareStudio: B&B Studio